PPC, or Pay Per Click, is a method of placing your website or landing page at the top of the SERP (Search Engine Results Page) for a set amount of time. In search engines like Google, it is also known as paid advertising. You only have to pay when someone clicks on your URL, as the name says. PPC campaigns executed efficiently can attract the right audience by focusing on keyword research, creative copy, and landing page quality. But do you know when you should go for PPC ads? Here are three significant reasons for running a PPC campaign. For Instant ResultsPPC is primarily used for getting immediate results. As soon as your campaign starts, you begin getting immense traffic to your site. Basically, users search for your targeted keywords; a PPC agency Sydney runs a campaign and gets your ad on the top. Further, compelling title & description gets the results overnight. Therefore, brands use PPC for product launches, seasonal promotions, event marketing, and so on. Focus On Targeted AudienceUnlike SEO, PPC lets you focus on your targeted audience. Many PPC platforms allow you to narrow down the audience based on geography, age, gender, marital status, education, and more. For instance, Facebook lets you choose an audience based on hobbies. You can run a campaign just for a specific set of audiences at a particular location. Promote Short-term OffersYou may suddenly organize an event or a sale for a few days. Promoting it through SEO can be challenging, as it is time-bounded. Here PPC comes into the picture. It can help you get visitors within a few hours. For instance, you want to promote a sale of 3 days. You need to run a compelling campaign to make your sale successful. You can partner with an agency that is the best for PPC management Sydney for the same.
To conclude, PPC is the most effective way to get immediate traffic and boost leads. You may get numerous leads if the campaign is executed with utmost efficiency.
1 Comment
maya
4/7/2022 08:17:12 pm
My goal with my business is to get a local demographic, so I think that your post helped me decide to run a PPC campaign! I want to share a company who help my business in SEO and web design. "Castle Jackson". https://castlejackson.com.au They have effective strategies on how to market your business online. Thanks again.
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